German Hidden Champions: The EU's best option in global B2B markets!, Fachbücher von Hermann Simon
Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international... Mehr erfahren
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Hermann Simon's books about German Hidden Champions (HC) provide empirical evidence on Paul Krugman's theory of international trade and economic geography (Nobel Prize winner in 2008), including ideas of Edward Chamberlin, Joseph Schumpeter, and Erich Gutenberg. The spectacular success of about 1,500 German HC is the best known case of how to succeed globally in spite of relatively small size. "Globalia" (Simon) is different from the "Atlantic" US-Europe-society that dominated international trade until the 1980s. The global society is willing to pay for product, service and technology diversity (Chamberlin). HC that are mid-sized and mainly family-owned firms have revitalized even stagnated B2B-industries by providing diversity to their customers. The most successful global firm during past few years has been Apple who won Nokia by diversity. Even 60% of fir.
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Lieferzeit:2-4 Werktage
Marke:Lap Lambert Academic